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Blue colored dietary supplements

All You Need to Know About Deceptive Dietary Supplement Marketing

The industry for dietary supplements is one of the most dynamic ones out there. Constant scientific research and developments impact the relationship between both supplements and your health. In the last few years, the number of dietary supplement products saturating the market has grown rapidly.

All these products claim to serve a wide variety of uses and benefits to your body. However, these claims might not always be true, putting your life and those around you in jeopardy.

Now, with regulatory agencies like the Federal Trade Commission, enforcing laws and outlawing misleading claims, deceptive acts, and practices manufacturers are required to provide accurate information about dietary supplements and their ingredients to their consumers, allowing you to make an informed decision.

If you want to know all about deceptive dietary supplement marketing, here are some laws enforced by the FTC for your well-being and protection.

Identifying claims and advertising meanings

When it comes to marketing dietary supplements to consumers, manufacturers are required to stay clear of untruthful claims. It doesn’t matter whether the advertising was directly misleading or implied something that wasn’t true.

Under the FTC law, dietary supplement manufacturers and advertisers are responsible for promoting accurate claims and information in their advertisements. Suggesting claims that the manufacturer cannot back up directly allows consumers to identify false claims.

Advertisements can be interpreted in a variety of different ways by the audience, so, ensuring the content and claims are concise and clear, bodes well for all parties involved.

Disclosing information

Another way dietary supplement manufacturers avoid responsibility is by not disclosing viable and qualifying information about their products that might cause harm.

However, with better laws, Section 15 of the FTC Act now calls for manufacturers and advertisers to disclose information pertaining to consumer usage, suggested claims, or representations made in their ads.

If a dietary supplement product has limited applicability or significant safety concerns linked to its usage, advertisements and marketing should include this essential information to protect consumers.

Pink dietary supplements

Finding dietary supplement legal services in California

Even though the FDA and FTC enforce these laws for your protection, they still cannot require pre-clearance, pre-approval for supplements, or check every dietary supplement product that reaches the market.

You might think without regulatory bodies demanding pre-clearance, you’re left vulnerable to deceptive dietary supplement marketing and the injuries they cause, however, that’s not true at all.

If you or someone you love is injured or suffering the consequences of deceptive dietary supplement marketing and advertising, we’re here to help!

At Top Performance Legal, we can help you file an injury claim and a lawsuit against the dietary supplement firm. We offer extensive legal advice regarding harmful dietary supplement legal services to our clients in California.

Contact us today for more details.