Top Performance Legal

The Dos and Don’ts of Marketing Your Dietary Supplements

The global dietary supplements market is expected to grow by a CAGR of 6.4%, reaching an estimated value of $210.3 billion by 2026. As a manufacturer in the industry, you don’t want to miss out on growth opportunities by being caught up in legal complications, do you?

This is why now is the time to get things in order and make sure you have FDA supplement regulations on lock! This means manufacturing responsibly and also getting your labels right.

But most importantly, it’s about marketing your dietary supplements while staying in line with the FDA guidelines.

Here’s how you need to go about it.

DO: Comply with FDA Guidelines When Marketing and Labeling

Dietary supplement regulations haven’t gone through major changes, but they do evolve a bit from time to time. As a supplement business, it’s your job to stay updated about the changing standards.

For instance, you might want to check the ever-changing list of banned substances before marketing a product with “new ingredients.”

DON’T: Play Around with the DSHEA

The Dietary Supplement Health and Education Act may be old, but it’s not irrelevant. In general, it’s widely believed that it supports manufacturers, so there’s no point in going against it—at least not for you.

But given that DSHEA is so lenient with unsupported claims, untested products have given way to a flood of low-quality products in the market. This makes people lose trust in the industry altogether. This means you need to put in extra effort to assure your target audience that your product is above and beyond the DSHEA standards.

DON’T: Ignore FTC Marketing Regulations

If you’re marketing your product in the US, it needs to comply with FTC regulations and guidelines. These are mainly centered around protecting consumers from any deception.

So, all you need to do to avoid the FTC fines are some smart disclosures that marketers have perfected over the years. Something along the lines of “…this product is not intended to diagnose, treat, cure or prevent any disease” should work.

DO: Steer Clear Off Untrue and Unnecessary Claims

Structure-function claims are usually a recipe for disaster, so it’s best to steer clear, and if you really can’t, then leave them to the professionals.

Structure-function claims fall into the category that discusses how a product may affect the body. There are so many ways to go wrong with them if they’re used in marketing efforts.

This is why it’s crucial to have a dietary supplement lawyer review your marketing campaigns to ensure there are no structure-function claims in them.

In fact, we can help you out with that at Top Performance Legal.

We’re a law firm offering dietary supplemental law services in the US.

Get in touch with us to learn more and get started with marketing your dietary supplements.